Over 20 years ago, G-Star RAW head designer Pierre Morisset bumped into a passing motorcyclist in France who wore a pair of denim jeans which was sculpted by all the time riding though the rough weather.
Inspired by this perfect pair of denim, he created the world’s famous G-Star 5620 Elwood Jeans.
Launched in 1996 as the first 3D denim worldwide, the original G-Start Elwood celebrates it’s 20th birthday this year. Most of the details, such as the knee patches, the 3D shaping knee darts, the heel guards as well as the slanted tight seams are not only functional but also show the perfect biker look.
Last night we got to celebrate this milestone with an anniversary party held at Arcade in Cape Town CBD.
What an incredible vibe. I go to a lot of these things but if the music and food is on fire I am a happy girl & G-star made sure we had the best of both.
The music was was as delicious as the pizza and I had both on the dance floor, but also ended up dancing behind the DJ booth (some things never change lol)
It was awesome to see some familiar faces and we of course took loads of selfies and snaps. I have put the rest of the images up on my Facebook Page but my Faves are all on here.
Check out the #Gstarelwood to see what happened! Thanks for the super fun shindig G-Star