I have a bit of an obsession with finding new brands and designers that I have not seen anyone wear, especially in my various industries, so I take one day a week to research and find new designers.
One morning at around 1am I found Aimmea and fell in love. Aside from the fact that I knew no one who had worn it before I was obsessed with the silhouettes, the colours and general feel. It was then that I contacted the owners.
The first time I slipped into their clothing I was in awe. The quality is something that can only be felt. Their fabrics, cotton and silks, are imported from all across the globe. They also make a limited number of their pieces, keeping everything nice and exclusive.
The winter range is a winner and my must have item from the range is the reversiable beige and cream trench coat. It is luxurious and heavy (I love a good heavy coat) Have a look at their website here. http://www.aimmea.com/
Images by Eben Photography and Make Up Shelby Lee Souma
What is it all about?
Our fabrics - the best from around the world
We source the finest silks, cottons and man-made fibres from around the world. We sometimes get our hands on hand painted silks made by artisans from Indonesia, Thailand or South Korea. Wherever we get our fabrics, we only use the highest quality.
Limited edition - because who wants to see someone else in your dress?
We make a limited amount of garments per design. Sometimes 100 or 150, other times we only make 10 or 20. We do this because we want our brand to be exclusive. An original SeZáre by Aimmea design will always be exclusive and one-of-a-kind.
Members only - it just isn't for everybody, literally
SeZáre by Aimmea is about quality, uniqueness and about staying true to yourself. This does not match with today's clothing industry of fast fashion and mass production. While most shoppers go for easily and publicly available purchases in shops that all look the same our designs are exclusively available at our webshop and at a few selected boutiquesin South Africa. Members of our website receive a direct message with access to the newly added design before anybody else. Like the idea? you can register here. We won't spam and will not use your details for anything else. You can also unsubscribe whenever you like - although we have a hunch you won't want to!
Availability - constant new designs
We design new garments continuously - uploading them every few weeks - and keeping them available in the on-line store for a limited amount of time. Once a design has been removed from the website you can no longer order it. Members receive an email about the new design ahead of anyone else. You can opt-out for these messages and still view the new designs using the link we send you when signing up.